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Beretta USA Case Study

Monarch Hunting Products (MHP), a locally owned business in Alvarado, Texas, was seeking a way to complement its local distribution by exploring a wide range of online ecommerce direct-to-consumer (DTC) business opportunities on all major marketplaces (Amazon & eBay).  MHP’s existing strategy focused on Farm and Feed stores and the company did not have in-house capabilities and human resources to tackle additional avenues.  Through local banking relationships, MHP’s ownership connected with the GRITR team and decided to explore its options. 

The problem

  • Draw attention to your product and give you the precious opportunity to highlight your brand’s best features.
  • Skillfully use HTML and formatting to make the bullet points more visually appealing and separate.
  • Test where the best location for your most relevant keywords is within the bullet points.
  • Test the distance between keywords in the bullet points to see if that has an impact on ranking.
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Weby Corp

Prior to engaging Weby Corp, the run specialty brand worked with an external marketing agency that created identical content for all listings disregarding differences between various models.

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Marketing partner

They needed professionals that could create correct variations of products, with child items properly nestled inside a parent matrix, but available for individual view.

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Client

The client had a brand growth plan that was dependent on updating its footwear line up every 6 months and needed a marketing partner that could keep up.

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Brand 

The run specialty brand was looking for more ways to promote their products and grow the overall pie of the brand and needed a partner who could build and execute an advertising strategy for them.

Case study

  1. Creation of an Amazon store to showcase Beretta products and brand in a visually appealing and organized manner;
  2. Utilization of Amazon store’s customization options to create a unique look and feel that reflects the brand’s identity;
  3. A/B testing of options;
  4. Utilization of Amazon’s store analytics to track and measure the success of the store and make data-driven decisions about future optimizations

Developed strategy

Our RACE strategy consisted of these four steps designed to help the client generate higher sales on Amazon.

Reach

more potential customers through search engine optimization and advertising

Act

actively and use all Amazon interactive tools to make the buying decision easier for the potential customer.

Convert

by utilizing all methods to increase the brand’s listings conversion rate.

Engage 

customers by establishing and tracking a relationship with customers, building customers loyalty and brand awareness.

Proposed solution

High-quality listings

Created high-quality listings for all items in Beretta US catalog

  • Keyword research to identify relevant keywords and phrases;
  • Optimization of product titles, bullet points, and product descriptions to include the relevant keywords;
  • Improvement of product images and upload of additional images to provide customers with a clearer idea of the products;
  • Utilization of Amazon’s Enhanced Brand Content to tell the story of the brand and highlight the benefits of the products;

Gritr established and implemented a logistics and fulfilment strategy, ensuring timely and accurate product deliveries. Gritr helped set up a dropship for oversized products to help save on shipping costs.

Amazon Store

Created high-quality listings for all items in Beretta US catalog

  • Keyword research to identify relevant keywords and phrases;
  • Optimization of product titles, bullet points, and product descriptions to include the relevant keywords;
  • Improvement of product images and upload of additional images to provide customers with a clearer idea of the products;
  • Utilization of Amazon’s Enhanced Brand Content to tell the story of the brand and highlight the benefits of the products;

Gritr established and implemented a logistics and fulfilment strategy, ensuring timely and accurate product deliveries. Gritr helped set up a dropship for oversized products to help save on shipping costs.

Advertising 

Created high-quality listings for all items in Beretta US catalog

  • Keyword research to identify relevant keywords and phrases;
  • Optimization of product titles, bullet points, and product descriptions to include the relevant keywords;
  • Improvement of product images and upload of additional images to provide customers with a clearer idea of the products;
  • Utilization of Amazon’s Enhanced Brand Content to tell the story of the brand and highlight the benefits of the products;

Gritr established and implemented a logistics and fulfilment strategy, ensuring timely and accurate product deliveries. Gritr helped set up a dropship for oversized products to help save on shipping costs.

The process

Listing Quality Analysis

Working with brands on Amazon we rely on our own listing quality assessment system. This system allows us to gather huge amounts of data on Amazon listing quality in real time. This is a “compound” metric which includes all aspects that may affect listings visibility and conversion.

Listings SEO-optimization

Working with brands on Amazon we rely on our own listing quality assessment system. This system allows us to gather huge amounts of data on Amazon listing quality in real time. This is a “compound” metric which includes all aspects that may affect listings visibility and conversion.Working with brands on Amazon we rely on our own listing quality assessment system. This system allows us to gather huge amounts of data on Amazon listing quality in real time. This is a “compound” metric which includes all aspects that may affect listings visibility and conversion.

A+ Content/EBC Creation

Working with brands on Amazon we rely on our own listing quality assessment system. This system allows us to gather huge amounts of data on Amazon listing quality in real time. This is a “compound” metric which includes all aspects that may affect listings visibility and conversion.

CTR Improve

Working with brands on Amazon we rely on our own listing quality assessment system. This system allows us to gather huge amounts of data on Amazon listing quality in real time. This is a “compound” metric which includes all aspects that may affect listings visibility and conversion.

Obtained result

Monarch Hunting Products (MHP), a locally owned business in Alvarado, Texas, was seeking a way to complement its local distribution by exploring a wide range of online ecommerce direct-to-consumer (DTC) business opportunities on all major marketplaces (Amazon & eBay).  MHP’s existing strategy focused on Farm and Feed stores and the company did not have in-house capabilities and human resources to tackle additional avenues.  Through local banking relationships, MHP’s ownership connected with the GRITR team and decided to explore its options.

Obtained result

Our RACE strategy consisted of these four steps designed to help the client generate higher sales on Amazon.

1230 +

We proudly hit a record number, assisting more than 1,230 brands in securing sales.

49 %

A 49% revenue increase for GritrOutdoors, GritrSports, and RunUnited websites in 2024.

120 $

We surpassed $100 million, achieving a record-breaking $120 million in revenue.

Table of Contents
  • The problem
  • Case study
  • Developed strategy
  • Proposed solution
  • The process
  • Obtained result
  • Obtained result

Obtained result

1230 +

Securing sales

49 %

Revenue increase

120 $

Record revenue

CASE study

Key Features:

  • Available to all sellers with Brand Registry rights
  • Basic images and no video
  • 17 basic modules
  • 5–7 modules per page for vendors/sellers
  • Images up to 970 × 600 pixels

Basic A+

Standard modules and visuals to enhance your product listing.

90$ / project

Key Features:

  • Available to all sellers with Brand Registry rights
  • Basic images and no video
  • 17 basic modules
  • 5–7 modules per page for vendors/sellers
  • Images up to 970 × 600 pixels

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