Amazon PPC Optimization

Amazon PPC (Pay-Per-Click) is an auction-based advertising platform designed for Amazon sellers to promote their products. It allows sellers to target specific keywords relevant to their item, ensuring their ads appear prominently, such as at the top of search results, marked as “sponsored.” The key advantage of Amazon PPC is that sellers only pay when someone clicks on their ad, not for every time it’s displayed.

This system is particularly valuable for launching new products. It can generate visibility even for items with no reviews or sales history. Beyond launches, Amazon PPC is also a powerful tool for boosting product performance and organic rankings by increasing traffic to the product page.

7 Proved Strategies

Never Run Out of Budget

• When your campaigns run out of budget midday, you lose out on valuable traffic and sales;
• Imagine setting your ACOS goal to 35%, and your campaign hits exactly that target by 3 PM;
• If the campaign is then shut off for the rest of the day, you’re missing out on opportunities that fit your goals;
• Fix it by monitoring your campaigns regularly for budget alerts and proactively increasing the limits when necessary.

Use Day Parting

1. Not all hours (or days) are equally good for conversions;
2. Day parting allows you to schedule your campaigns to bid higher during peak times and lower when sales are less consistent;
3. Inside Amazon Campaign Settings, you can adjust your campaign bidding strategy and activate scheduled rules for time-specific boosts;
4. It’s impossible to say for sure what time of day would work best for your products, as you need to test it yourself.

By conducting comprehensive research and implementing a targeted optimization and promotion strategy, WebyCorp was able to increase Beretta visibility and sales on Amazon, leading to improved brand recognition, credibility, customer engagement and a stronger online presence.